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Corporate

Whether the need is for high-quality research-based training materials or brand building outreach programs, CCI has worked with many of the country's most successful corporations on mission-critical educational initiatives.

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Time Life Magazines

Time Life Magazines

Time Life Education’s goal was to tell the story of ethnic minorities in American history using this high interest, colorful format. Each issue of these newspapers spanned important periods and movements in American history, including The Great Migration, the beginnings of the American government, The Great Depression, World War I, and the Harlem Renaissance.

American History Herald & World History Herald

American History Herald & World History Herald

The American History Herald and The World History Herald featured “Yesterday’s News Today!” Each issue reported on a single pivotal event in American or World history. Included among the “American History Herald” topics are the assassination of Abraham Lincoln, Lewis and Clark discovered alive, the end of Reconstruction, and the opening of Ellis Island. Topics in the “World History Herald” include the freeing of Mandela, the beheading of France’s King Louis XVI, and the declaration of World War II. Special features included: amazing ads, drawn from actual newspapers at the time; Science headlines: breaking news in the advancement of science—at the time; Children’s Viewpoints: how children of the period reacted to the events; Crime Reports: what crimes were in the headlines of the times. These newspapers made history come alive for kids!

Associated Press Newspapers

Associated Press Newspapers

The Associated Press and The ANPA (American Newspaper Publishers Association) shared an important goal: to develop a lifelong habit of newspaper reading among students. CCI created kits and workbooks—designed to develop research and writing skills using newspapers, as well as to foster in-depth understanding of the different genres contained in newspapers, including news articles, editorials, and features.

Burger Kids’ Club Magazine

Burger Kids’ Club Magazine

To promote reading and the love of learning among its four million Kids’ Club Members, Burger King hired CCI to create (and name!) these three magazines, which were mailed directly to kids at their homes.

New Beginnings

New Beginnings

This magazine was targeted to reach young, entrepreneurial filmmakers and was filled with funding strategies, investment possibilities, and individual and company resources.

Art & Entertainment–Fireworks!

Art & Entertainment–Fireworks!

With George Plimpton, the honorary Fire Marshall for New York City, we created “Fireworks!” Featured on A&E, Fireworks was nominated for the best feature-length documentary on TV.

Brooklyn Union Gas–Energy Choices

Brooklyn Union Gas–Energy Choices

Designed for middle school teachers and their students, Brooklyn Union Gas provided schools with this kit in order to introduce practical ways to reduce energy consumption at home and at school

AT&T–The World for Women: In Engineering

AT&T–The World for Women: In Engineering

The World for Women: In Engineering was part of a major effort by AT&T to increase the number of women engineers within the Company. The program, offered to middle and high schools at no cost, included videos, workbooks, and teaching materials. With an up close and personal interaction with five women engineers featured in the film, high school girls were motivated to take the prerequisite mathematics and science courses needed for college-level engineering courses.

American Hospital Association–Stress!

American Hospital Association–Stress!

Developed to address the unique stress faced by hospital administrators, doctors, nurses, and patients, this kit included workshop components that were used by hospital administrators in working with the community organizations, particularly Parent-Teacher Associations. Participants in these lively workshops rated themselves and their lives against the ten most likely causes of stress!

Speak & Spell/Speak & Read

Speak & Spell/Speak & Read

CCI worked with Texas Instruments to create these well-known predecessors of digital delivery!

Clairol Product Training

Clairol Product Training

The Challenge: to increase salon sales in every region by a creating a “how-to” training program focused on specific product lines and implemented by regional sales managers. We developed a series of workshops for key Clairol sales managers, using a “train the trainers” model. These managers then trained Clairol’s sales personnel, who sold the company’s products to stores and salons.

Chase Manhattan Bank Teller Training

Chase Manhattan Bank Teller Training

The Challenge: to expand the role of tellers in “selling” bank services and products. Because tellers are often the first point of contact for customers entering a bank, Chase decided to expand the role of tellers by training them in the variety of bank services—and how to present them to customers. Working with selected bank managers, we designed and produced all training components. Chase followed up with an incentive system that rewarded tellers’ sales success.

The Diamond Institute Sales Training Program

The Diamond Institute Sales Training Program

The Challenge: to analyze multiple sales transactions — successful and not successful — and to provide the Institute with “intelligence” about how to increase the sales of diamonds and diamond jewelry. We conducted needs assessments in retail jewelry stores to determine the nature of the interactions between customers and sales personnel—and which ones resulted in sales. That study included the analysis of customers’ reactions to the sales process through the use of exit interviews--as well as the evaluation of the sales personnel within each interaction. We then designed a sales training program that drew upon the findings. The Diamond Institute reported significant increases in sales and enthusiastic endorsements from members.

Intergold: Selling Gold Jewelry

Intergold: Selling Gold Jewelry

Intergold, the Association that represents gold jewelers, hired us to help them increase the sales of gold jewelry. Through our analysis of transactions in jewelry stores that ended in sales—and those that did not—we were able to identify the attributes and approaches needed by sales representatives to consummate large sales. This effort resulted in a very successful sales-training program that was distributed by Intergold to their entire membership.

Congoleum Supervisory Training

Congoleum Supervisory Training

The Challenge: to improve the productivity of front-line supervisors within the company’s manufacturing plants. We designed and implemented a training program that positively impacted the company’s profitability, increased the use of internal resources, reduced reliance on recruiting, and provided a clear internal path to promotions.

Continental Can Supervisory Training

Continental Can Supervisory Training

The Challenge: to create a career path and a corresponding training program to elevate capable hourly workers into frontline supervisory positions. We designed and implemented a training program that was enormously successful. Young people—mostly men—who had worked in the company’s manufacturing operations experienced significant promotions and dramatic changes in their career paths. In so doing, the company created an ongoing, sustainable, and cost-effective internal resource that played an important role in its growth and expansion.

The Ideal Toy Company Supervisory Training

The Ideal Toy Company Supervisory Training

The Challenge: to change the perceptions and actions of experienced factory supervisors to the intense challenges faced by newly hired workers with very little—or no—work experience. We conducted interviews with the supervisory staff and the hourly workers in several company locations. After summarizing our findings and recommendations, we developed training programs for both groups, including an upper-mobility action plan for the hourly workers. Both programs were highly successful.

Peat, Marwick, Mitchell & Co. Audit Training Program

Peat, Marwick, Mitchell & Co. Audit Training Program

The Challenge: to quickly increase the number of company auditors prepared to conduct bank audits. Peat, Marwick, Mitchell & Co. had received so many requests for conducting bank audit programs that they could not respond to the many business opportunities without quickly expanding the bank auditor ranks. We created a step-by-step approach for conducting bank audits and implemented workshops with new auditors, as well as experienced auditors who had not worked directly with banks.

Bristol Myers: Diversity Recruiting

Bristol Myers: Diversity Recruiting

The Challenge: to improve the effectiveness of the company’s minority recruitment goals for managerial positions. We targeted the nation’s historically Black colleges. Our plan included the development of relevant, accurate, and appealing company position statements; training of Bristol Myers’ recruiters in interview strategies; the evaluation of applicants’ responses to specific questions; and the establishment of systems to monitor retention.

The Associated Press: How to Interview Prospective Reporters

The Associated Press: How to Interview Prospective Reporters

The Challenge: to enable AP bureau chiefs to better predict during the recruiting stage which journalism candidates would become the best reporters. Working with the Associated Press bureau chiefs, we identified the specific skills required to excel as AP reporters and created performance assessments, interview questions, and guidelines for interpreting the responses of applicants.

Scoop!

Scoop!

The Black News Network distributed Scoop!, created by CCI, and provided it to schools in districts with large African American populations.

Madison Square Garden Afterschool Magazines

Madison Square Garden Afterschool Magazines

The Madison Square Garden Cheering for Children Foundation distributed these magazines in New York City schools and at Madison Square Garden events. Their high-interest sports and entertainment content was designed to get kids absorbed in reading.

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